One of the most important aspects of having your website is that you can market directly to website visitors and customers. Unlike marketplaces, where people who buy your product are the customers of the market, selling now to consumers on your website means you get to collect their contact information. You can send them email marketing promotions, offer discounts, and announce new products when you have their email addresses.
For eCommerce businesses, getting repeat buyers is difficult because you don’t have direct access to your customers. This gives you fewer opportunities to provide customer service and promote your other products. Since it’s easier and cheaper to retain a customer than to get a new one, communicating with existing customers is necessary for generating revenue for your business.
You can use this information to influence and suggest future purchases. With eCommerce, you not only know who has bought from you in the past but also what they bought, how much they spent, and what they are interested in. This allows you to create a better customer experience with personalized suggestions that speak directly to their needs.
2. Establish and strengthen your brand with a comprehensive suite of marketing tools
A marketplace is a great way to sell products, but it’s hard for you to build brand awareness and recognition. We help eCommerce businesses stand out by designing custom-made websites that allow them to control their branding from start to finish
Most of the time, visitors and customers assume your product belongs to the marketplace without realizing you even exist. In other words, those who purchase your product will remember the marketplace instead of you.
We help brands and retailers create a seamless consumer experience that can be displayed on their websites. With our platform, you get full control of your website including how it looks, what it says, and how it works. This way you can reinforce your brand during the unboxing process with custom boxes that will leave lasting impressions on customers. You also get credit for your product – not a third-party marketplace!
3. Learn more about your audience
Having your e-commerce website helps you better understand your customers. This includes demographics such as their location, as well as how they found your website and heard about you. You can analyze their behavior on your website, like what they looked at and the path they took to buy from you. Our suite of tools helps make this easier by providing an easy-to-use interface for managing all aspects of a store: from products to orders to inventory management.
If specific traffic sources are bringing in great customers for your business, you can choose to focus efforts there and put more money into those channels since you know they’re profitable. You’ll also want to make sure the products on these sites match up with what your target audience is looking for.
Ecommerce is not only about gaining information about your existing customers, but also the potential ones. You can learn where they fall off and what makes them abandon their shopping cart. For example, maybe it’s a product page that doesn’t have enough customer reviews or good enough photos, or perhaps people are abandoning shopping carts due to high shipping costs
You can make improvements and optimize your website to increase conversions using these insights. You also need to use this information to help you sell more.
4. Make your own rules for your eCommerce site
Ecommerce is the freedom to more directly impact your customer journey and user experience. With our suite of tools, we help you run your store easily so you can focus on what matters most: providing a great shopping experience for your customers!
The freedom to directly impact the customer journey and user experience comes with running your eCommerce store. With our suite of eCommerce tools, you can create a personalized online storefront that’s optimized for conversions and equipped with all the features you need to sell like never before.
You don’t have to worry about your competitors popping up next to yours like you would with a marketplace. This is because our eCommerce solution will only show your products and not those of any other sellers.
Ecommerce website builders allow you to organize your website with clear product categories, product descriptions, product images, and any other eCommerce features which give store owners a customized eCommerce design solution. These are the types of features that make it easy for customers to find what they’re looking for on your site.
We help you make your e-commerce dreams a reality. We offer a suite of tools designed specifically for the business needs of digital marketers to help them with their daily tasks so they’re not stuck in spreadsheets or email chains all day long!
With your website, it’s easier to experiment with this type of offer. You also don’t have to worry about the impact these changes have on your conversions since you don’t owe a percentage of each sale to a third party like you would on a marketplace. With a website, you ultimately control your storefront and have the ability to test and validate what works for your online business.
5. It’s never been easier with plug-and-play eCommerce platforms
With the rise of out-of-the-box eCommerce platforms like Shopify, Magento, Squarespace, and WooCommerce, creating a website can be a pretty straightforward and fast process. with store builder plugins that make running your small business easier than ever before. You can enter your details, and choose from free or cheap templates to build on top of our platform – all without needing to learn how to code!
Ecommerce platforms are available today that make it effortless to update content, add products, and make other adjustments all on your own. These do-it-yourself tools take away the hassle of hiring a web developer or design team to maintain your site.
Once your website is up and running, it can even be easy to integrate it with the other software you use. One common example is connecting your eCommerce platform to the system you use to manage order fulfillment. If a customer orders a product from your site, that information will automatically populate in your fulfillment software so all you have to do is ship them their purchase!
If you outsource fulfillment to a 3PL, this can streamline the flow of information, eliminating the need for you to send your orders to them each day. This means your store automatically sends orders to your fulfillment provider to begin the process of picking, packing, and shipping.
6. Run creative marketing campaigns
Just because you have your website doesn’t mean customers will automatically come flocking to you. Once you have a store, it’s not always easy to set up the right campaigns; however, there are more ways that people can find and buy from you.
Ecommerce businesses can customize their marketing strategy tailored to fit their audiences and specific shopping habits. With our tools, you’ll be able to create your personalized website that will convert more visitors into customers.
This is a brief overview of some common tactics used in eCommerce. Some examples include using Facebook and Google ads to reach your audience, creating content for your website by researching and incorporating the keywords people use to search for a solution like yours, running promotions or flash sales to generate interest, and retargeting past purchasers.
Clutch reports that discounts or coupons can attract shoppers back to a retailer’s website. There are many ways for brands to attract people and lead them to purchase, including creating videos and running contests.
Conclusion
Having your website is an important piece of your eCommerce strategy. It’s a great way for you to grow your brand, acquire loyal customers, gain new insights, and get creative with your marketing. However, relying on a single channel for all of your sales can also be problematic. Diversifying where you sell online can help you reach new customers, especially as eCommerce becomes more competitive.
Having your website is an important piece of your eCommerce strategy. It is a great way for you to grow your brand, acquire loyal customers, gain new insights, and get creative with your marketing. However, relying on a single channel for all of your sales can also be problematic. Diversifying where you sell online can help you reach new customers, especially as eCommerce becomes more competitive.
We’re here to help! We offer the best in Shopify themes so that you have the freedom to customize and make it uniquely yours – without having to hire a designer or developer!
